planetfair and Messe Essen are proud to announce the twelfth edition of the International Perishables Expo Middle East taking place 22 – 24 November 2021 at the Dubai World Trade Centre, giving the fresh produce industry traders and professionals the chance to create new business opportunities within the Middle East region.
WOP DUBAI is the only dedicated exhibition for fresh fruits & vegetables trade in the Middle East and turned out to be the region’s most important annual platform for fresh industry members to meet and do business. It has been a tough year for everyone and the pandemic continues to influence our lives but the efforts and procedures to fight it are ongoing as well and we believe that 2021 will be the year of recovery and for most businesses going back to normal. We have been looking for an appropriate date together with the Dubai World Trade Centre to ensure the maximum exposure for the fruit industry in the Middle East and we are confident that November 2021 will be the perfect timing for WOP DUBAI this year.
A recent market survey of more than 4,000 professionals from 130 countries explored the impact of Covid-19 on the global exhibitions industry, delving into key criteria such as travel, budgets and the importance of trade fairs in a post-pandemic world. The study resulted that Dubai perceived as safest destination to host global exhibitions and conferences.
It arrives as the UAE continues to inject confidence back into its economy; where shows and exhibitions started taking place at the Dubai World Trade Centre already since July 2020
Meanwhile, WOP DUBAI will continue pursuing its mission to connect and empower fresh industry players across the globe with the whole Gulf region. The focus is on trade and marketing of fresh produce such as fruit and vegetables and associated logistics.
WOP DUBAI 2019 Photo Gallery