WOP DUBAI 2017: Trade Fair for Fresh Produce Sets New Standards

The only trade fair for fresh produce in the Gulf region enticed 235 exhibitors from 30 countries, for the first time companies from Argentina, Vietnam and Malaysia, too. This was 18 percent more than in a previous year. At 6,055, the number of visitors registered a plus of 20 percent. Thus, WOP DUBAI 2016 was the largest ever. The number of official national participation booths rose to 21 percent. Greece, India and South Africa were also involved for the first time and Greece had most participants. The other represented national pavilions came from Australia, Belgium, China, Egypt, France, Italy, Kenya, Lebanon, Morocco, Portugal, Spain and Turkey.

A high quality of fruit and vegetables is greatly appreciated in the United Arab Emirates. The Gulf region therefore is a significant market for the fruit and vegetables industry. In this respect, Dubai is used as a hub because over 40 percent of all the imported fresh goods are re-exported to the other Gulf states. This year, WOP DUBAI also focused on new technologies and equipment for the producers of fresh goods, including transport trolleys for the fruit and vegetable market and air freight containers for fresh goods. In the supporting programme, the Eurofruit Middle East Business Forum supplied specialist information for the visitors. The Dubai Municipality, operator of the largest fruit and vegetable market in the region, again provided partnership – based support for the fair.

DUBAI MUNICIPALITY – Strong Partnership

The co-operation with Dubai Municipality Central Fruit & Vegetable Department was the success pillar of WOP DUBAI. It was organized under the patronage of Dubai Municipality. Dubai Municipality and WOP follow the same goal to turn the Emirates into a Worldwide trading hub for fruits and vegetables.

As a partnership – With the largest center for trade and distribution of fresh produce in the Middle East ; WOP DUBAI will ensure to continue to be the most important platform of the industry in the Middle East. WOP DUBAI Exhibitors will take full advantage of the huge purchasing potential of wholesalers and retailers in the whole Middle East

Record Growth Once More:
WOP DUBAI Convince More Exhibitors

A new year and a new record - IPM DUBAI and WOP DUBAI seem to follow this motto. The most important trade fairs for the green sector and fresh goods in the Middle East were once more able to achieve substantial growth and, for the first time, filled three halls of the Dubai World Trade Centre. That corresponded to an increase of 18 percent. Here, exhibitors and trade visitors found the ideal setting for promising business deals.

Download post show report here

International interest in WOP DUBAI increase once again in 2016. Official country pavilions were represented by 14 countries including:

Australia • Belgium • China • Cyprus • Egypt • France • Greece • India • Italy • Kenya • Morocco • Portugal • Turkey Spain

Show Brochure

Download Show BrochureGet more information about the show and the WOP DUBAI market from the new WOP DUBAI show brochure.


Download brochure - English Download brochure - Arabic


WOP Video 2016

Watch WOP DUBAI Video



Building & Construction
Fresh Products
Heavy Machinery
Technical Equipment
Fresh Product Trading
Fresh Produce Safety
Transport & Logistics
Fresh Produce Services